Adverts fail to engage majority of social networkers
You are, right?
Friday, August 14, 2009
Wednesday, August 12, 2009
Those who can do, those who...?
What the fashion industry can teach us about advertising awards - and it isn't pleasant.
"you should think before hiring any team which has been working for a few years and yet has never won any awards at all"
I tended to hire individuals with books that showed they could create great, selling work... awards or not, real or not (though an ability to show you could deal with the 'process' was a reassurance).
And my agency's clients seemed to hire us on pretty much the same basis, if with a tilt to track record.
Seemed to work OK. For all involved.
"you should think before hiring any team which has been working for a few years and yet has never won any awards at all"
I tended to hire individuals with books that showed they could create great, selling work... awards or not, real or not (though an ability to show you could deal with the 'process' was a reassurance).
And my agency's clients seemed to hire us on pretty much the same basis, if with a tilt to track record.
Seemed to work OK. For all involved.
Monday, August 10, 2009
Causality
Face shape clue to mental decline
Or.. as I once read a piece that Denzel Washington was 'perfect' because of his facial symmetry, maybe it's because by being luvly they get all the top, interesting jobs, roles, partners, etc, which keeps 'em mentally alert longer than being dumped or ignored by being off-centre?
Mind you Tommy Lee Jones is doing OK.
Or.. as I once read a piece that Denzel Washington was 'perfect' because of his facial symmetry, maybe it's because by being luvly they get all the top, interesting jobs, roles, partners, etc, which keeps 'em mentally alert longer than being dumped or ignored by being off-centre?
Mind you Tommy Lee Jones is doing OK.
What's in a name?
Your brand goes here
think there is much to be said for this especially with creative combos...
Ann Summers Interchange at Cockfosters?
Parliament Square Dignitas Halt (via Barkingside)?
Fleet Street Twitter Siding?
Any Funeral Directors near Monument?
think there is much to be said for this especially with creative combos...
Ann Summers Interchange at Cockfosters?
Parliament Square Dignitas Halt (via Barkingside)?
Fleet Street Twitter Siding?
Any Funeral Directors near Monument?
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