Moving between account management and creative......
I had a Civ. Eng. Degree and a spec. porty.
So I became a an account exec. and added 2 years experience to my ad CV whilst haunting the creative dept. in the evenings. Also attending creative seminars run by young creatives like Steve Henry (it was a while ago).
Then I took a risk and quit to make it in creative.
Dorland needed a copywriter on the Caterpillar account. I knew big toys, how accounts worked and had the porty to prove it. Got hired and a year later fired (happened a lot subsequently) when a new CD arrived and 'I didn't fit with the culture'.
15 years later I was co-owner and CD of one of Asia's most respected indies, with Christian Dior, Microsoft, SAAB, Porsche & NWA as clients.
Get in any way you can. Then you can figure your next move. Trust no one and always be ready to leap. There is no loyalty:)
'Course, the 'system' may be a lot different to then. But at least you're young, which has to be one point in favour. Whilst proving what you can do is not as important as who you might have been in the room doing it for, who you know still seems the best way forward.
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