So who actually won the Great Bra War? No one
I'm pretty sure I know who loses, and that is an already discredited media estate.
Fresh from getting the brand top of mind 'responding' by charging folk for plastic bags, M&S's PR geniuses concoct the next big thing (sorry)...
"Group" expresses outrage - result
Media respond - result
M&S responds - result
M&S runs ad - result
Media run articles on add even, bizzarely, working in a political culture of apology angle - result
Usually that's it. But now we have media consumes itself - even more result!
Ever feel you've been had?
ps: I think Hazel Blears is taking her 32 inch LCD TVs back in to swap for 50 inchers, but at least it won't cost the taxpayer any more.
Simples!
Sunday, May 10, 2009
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