So who actually won the Great Bra War? No one
I'm pretty sure I know who loses, and that is an already discredited media estate.
Fresh from getting the brand top of mind 'responding' by charging folk for plastic bags, M&S's PR geniuses concoct the next big thing (sorry)...
"Group" expresses outrage - result
Media respond - result
M&S responds - result
M&S runs ad - result
Media run articles on add even, bizzarely, working in a political culture of apology angle - result
Usually that's it. But now we have media consumes itself - even more result!
Ever feel you've been had?
ps: I think Hazel Blears is taking her 32 inch LCD TVs back in to swap for 50 inchers, but at least it won't cost the taxpayer any more.
Simples!
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