Good question

As one who cranks more than his fair share of eyebrows...

Chocolate in adland

Have to say... love the ad; haven't bought the chocolate. Possibly not the audience, of course, but the point is well made.

I am pretty sure market forces will decide eventually.

Brand awareness vs. shifting product. Tricky.

Anyway, it's nice to have to hand to watch over and over when I feel like it.

One man's 'work' is another's award winner.

Did Gorilla Ad Work?

On this basis:

'I saw the report from TNS that showed Dairy Milk sales have been growing at less than 2%, while sales of Galaxy are growing at 12%.'

I'd say... not so much. Shame. I liked it.

But if you get just the right mood in the room, you might get away with... 'depends on what you mean by 'work'. Using the 'quotes' action with the fingers of each hand will defo help in this.