Good question

As one who cranks more than his fair share of eyebrows...

Chocolate in adland

Have to say... love the ad; haven't bought the chocolate. Possibly not the audience, of course, but the point is well made.

I am pretty sure market forces will decide eventually.

Brand awareness vs. shifting product. Tricky.

Anyway, it's nice to have to hand to watch over and over when I feel like it.