BEN & JERRY'S PEACE WASH-OUT WITH LENNON
You can never have enough awareness. Apparently.
I'm actually getting quiet interested in this disconnect on what gets spent on 'awareness', and what it actually achieves, vs. spending the immense amounts of money involved more directly on actually addressing stuff.
I'm not really being fair as there is no incentive whatever for a brand to do anything if they don't get brownie points for kicking in, but by lordy the sheer proliferation of rubbish coming out in the name of something that simply becomes Overwash is frankly astounding.
Least thee and me are talking about it. Revel In Peace, man.
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